Over the past six weeks, I’ve moved between Miami, New York, Los Angeles, and Madrid — spending time in galleries, at art fairs, and in many exciting and illuminating conversations.
Then, last week, two closely watched reports were released: the Art Basel & UBS Art Market Report and the inaugural Bank of America U.S. Art Market Report. The numbers are interesting, and they confirm what I’ve been seeing firsthand: the market is growing again and becoming more selective.
According to the Art Basel UBS report, the global art market grew modestly last year — up about 4%, to roughly $60 billion — with the United States still the dominant force, accounting for about 44% of global sales. But the more interesting takeaway isn’t the size of the market — it’s where the strength is.
Across both reports, the data shows a clear flight to quality. Established artists and historically significant works are outperforming more speculative segments of the market, including many emerging artists whose prices rose rapidly in recent years.
Importantly, quality and price don’t always move together — established artists can sometimes cost less than the hottest emerging artists. And not surprisingly, the most sought-after works are often placed selectively. By the time an exhibition opens or a fair preview begins, many of the best works have already been spoken for.
Navigating this takes finesse. Galleries circulate previews in advance of exhibitions and fairs, but even those are tiered. If you’re receiving them without pricing — or only after others have had a first look — you may not be seeing the strongest works.
In this environment, both access and context matter more than ever. Access determines which works are offered to you, while context helps determine which ones are truly worth pursuing:
Where does a work sit within the artist’s career?
Is it central to their practice?
How does it connect to art history?
Is institutional interest building?
These are the kinds of questions collectors increasingly ask before moving forward.
If you’re thinking about starting or growing a collection this year — or evaluating an opportunity you’ve been offered — I’d love to be of help.
3/17/26
